Marketing plays a huge part for any new enterprise and for a new business, honestly, as far as I can see, the hardest! Social media is wonderful, but getting beyond that, is not just difficult but expensive, and when you are starting out, as everyone knows, one has to watch the pennies! Now, our major challenge was getting Mr Glue noticed!
Carrie secured a grant courtesy of a government scheme, providing assistance with PR for start-ups. We got together with Claire Curzon and her team at Brighter Directions, a PR firm based in Derbyshire, to help us get Mr Glue and his personalised stories out into the world.
We were thrilled that they were so excited about the project. They got to work at once, and they have been brilliant at getting Mr Glue noticed! Before we knew where we were, suddenly Carrie was appearing on a radio show and we had an article in the Guardian on-line. http://www.theguardian.com/culture-professionals-network/2015/jun/05/how-we-made-story-app-mr-glue-stories-children, with more articles planned for the future.
Jose has also been on the case. He teaches children illustration at the Instituto Cervantes in the US, and was invited to give a talk in May in New York about his work. He focused on Mr Glue and had a rapturous reception, coming back to us with the news that the audience wanted Mr Glue out there in Spanish NOW!!! (Si, si! We are are on the case!)
Jose at the Cervantes Library with Diego Arboleda, National Award Winner of Children´s and Young Adult´s Literature
We really are beginning to get out there! It has all been very encouraging and given us plenty of food for thought as to how we are to develop both our product and our message in the months to come.